Created a recurring editorial section showcasing our CEO, Michelle, and her family celebrating the everyday. The goal of this project was to give customers a chance to get to know Michelle. As part of these features, we also collaborated with Sweet Paul magazine on recipes and DIY projects for the photography, which were then featured on our blog. As a result of these editorials and other press placements of Michelle and her family, she formed many close relationships with our customers and become a recognizable and trusted part of their community.