About Me
I've spent my career building lifestyle brands that build community with their customers. I believe that in every interaction with a customer, a brand has an obligation to make a positive impact on their day. To surprise and delight them. To make them feel known.
By working to understand a customer's needs, desires, and challenges, it's possible to create compelling and evocative experiences that enhance their lives and result in healthy brand growth.
I'm not a growth marketer. I'm a builder. Builder of brands. Builder of community. Builder of experiences. Builder of relationships. Just imagine what we can build together.
Creative Direction
Brand Strategy
Experiential Design
ABOUT HER
I've spent my career building brands for women. Women with full schedules and even fuller lives. Women who value brands that understand them, what causes them stress, what brings them joy. Brands that do the heavy lifting of curating things for their homes, their families, their lives. Brands that do it all with the thoughtfulness and care of a trusted friend.
The Land of Nod,
a Crate & Barrel Co
1999 - 2018
Managing Director / Creative Director Built creative competency from the ground up. Oversaw team of 20+ in graphic design, photography, copywriting, PR, social media, experiential, packaging design, retail design & visual merchandising and design services. Spent last year as interim-Managing Director, leading full company of 200+ employees through integration into Crate & Barrel org while maintaining strong business performance and excellent customer experience.
Kid Made Modern
2018 - 2021
Executive Director, Creative & Marketing Built and scaled creative and marketing teams and programs for a previously wholesale-only craft business. Created succinct customer profile, and developed corresponding brand look, feel and voice throughout all marketing touchpoints.
1o8 Agency
2021 - 2022
EVP, eCommerce Built end-to-end eCommerce competency at digital agency, including UX design & programming, email marketing, social media and strategy. Strategic advisory role focused on eCommerce growth for various CPG and beauty clients.
Modern Sprout
2022 - Present
CMO Create and scale marketing & eCommerce functions for national Garden Gifting Lifestyle brand. Defined customer profile and created a brand voice and visuals for entire marketing ecosystem to speak to her needs.
Timeline
Work Experience