What started as me helping a few customers with their nursery design on Twitter, soon became a growth engine for our company. After seeing the enthusiasm of our customers for one-on-one support, I concepted and piloted our first Design Services offering. The program featured a few key elements that set it apart from similar offerings from our competitors. First, rather than creating proprietary software, we created our moodboards where our customers were already gathering design inspo - Pinterest! Not only did that make them comfortable off the bat, but we also could get a sense of their design aesthetic very easily. In addition, we were growing our organic reach on Pinterest. Also, we didn't just deck out customer rooms with our items. We mostly used our product, but we also designed around existing customer pieces, suggested DIY projects, and even helped source one-of-a-kind vintage and artist-made pieces. These made the designs very unique, and also aligned with our customers' aesthetic. When the program became too large for me to run on my own, I built a team of interior designers and grew the program to over $1M in one year. And, eventually, it became the basis for Crate and Barrel's design offering today.