When I joined Kid Made Modern, the vast majority of their business came from selling at Target. The brand existed only as the product and its packaging. Little in the way of additional brand visuals and voice existed. I redesigned the website including defining brand voice and photography style to bring the beautiful product front and center. The goal was to inspire creativity for customers, young and old. In addition, I set out to celebrate the artist-quality of the materials that were being used for our kids' product, since our competition in the space was using mostly cheap, ineffective supplies for their kids' lines. We believed that children are real artists, and that by equipping them with high-quality tools, we'd remove a frustration point that oftens turns people off to creative endeavors.