After years of successful in-person events at our stores, we decided to take our show on the road. We bought a mini-school bus and transformed it into the Nod Tour Bus. Each season, we decked out the bus to match our current artist or partner collaboration, complete with a new mascot each time. Then we took the bus around the country to stops that aligned with each partnership. For example, we visited nature centers on the Charley Harper tour and libraries for the Golden Books tour. Each tour also featured a customer contest and a charitable partner, plus we hosted events alongside artists and influencers at each stop. To engage our full audience in the fun, we featured related content across our social media and blog.