I created a monthly subscription service for Kid Made Modern customers in collaboration with craft influencer and artist, Meri Cherry. I led the project from concept and product design, to website interface and all marketing materials. Customer response was very strong, with most signups lasting well beyond 6 months. In addition, we setup an easy way for gifting subscriptions and then allowing recipients to convert them easily to ongoing subscriptions once the gifted term was complete. This required customized UX design created in collaboration with Shopify app developers.