We designed a small footprint store to highlight our best-selling items with a focus on nursery product. Collaborated with artists on installation throughout the space including a custom-painted ceiling designed by Ampersand Studio and a one-of-a-kind rainbow sculpture as the centerpiece. Boutique was a test store to determine the success of a small store format in a market where we had no prior physical presence. Store was successful in driving nursery sales and baby registry signups, both of which led to our strongest LTV customers. In addition, the design elements were often photographed by customers and posted on their social media.