I conceived of The Nod Family Home as a way to showcase The Land of Nod brand pillar of "Design for the Family," which means that kids live throughout the whole house, and so does their stuff. But having kids doesn't have to mean turning your home over to plastic, licensed-character junk. Your home can be beautiful and functional. We rented a 5-story brownstone in Chelsea, NY, and over the course of a week transformed every inch of the home into playful and functional family home. The house featured furnishings from The Land of Nod, as well as many artist installations and DIY projects executed by our creative team. We then spent a week photographing the house for our website, catalog, blog and social channels. Then hosted a press event for editors to tour the house and view the new collection. And, finally spent a week hosting intimate events with artists, influencers, tastemakers and customers. Ultimately, we ended up with more than enough content to last half the year, at the same budget we'd typically spend. All while making a big splash across social media and traditional media. Not only that, the multi-million dollar house that had been on the market for several years sold while staged with our installation!